Hello there, wanderers!
This is the first of (hopefully) more regular blog posts as things settle in here at The Wild Wander. I've been meaning to do this for a while, but have more good intentions than time, and what time I do have I prefer making stuff to business things. We've been The Wild Wander for a few months now, so I thought it would be a good time to explain a little bit about why I changed names from Clara Works, what's changing, what's staying the same, and what you can expect more of from The Wild Wander.
When I first quit my day job I had absolutely no idea what I was doing, and out of that was born Clara Works. It was meant to be a catch-all covering everything from murals to illustration to my personal work to graphic design (and the name itself was a bit of a hope and a prayer that I would, in fact, actually be working). In a way it was great - I got to take risks and work on projects that I otherwise never would have considered. More importantly, it helped me learn where my skills lie, which - happily - ended up being the things I most enjoyed doing anyways.
This seemed like a good direction to go with (which seems obvious, but to a creative, it's really not - there's a strong drive to want to do all of the things, all of the time. I have closets full of 1/3 - 1/2 finished crafts to prove this). Earlier this summer I started making steps to focus things a little more, and part of that fresh start was changing the name to The Wild Wander. Over the past few months I've had some more time to see what works and what doesn't, and with our first baby due in March, the pressure is on to get our ducks in a row (I'm not formally recommending a fast-approaching infant for help organizing your business, but it does seem to help). With all that in mind, I've been updating the site, and I think it reflects what I'm doing a lot better. Here's a little bit more of what you can expect more of from The Wild Wander -
- More art prints, home goods, and gifts. I'd like to start making more things that you can use and love on a daily basis.
- Fewer cards. I know, I know - no one is taking this one harder than me. I got my start making cards, and while there's still a strong draw for me, it's like Kenny Rogers has taught us - you gotta know when to fold em.
- I'm still doing custom work, but generally only for projects with a focus on lettering, like hand-lettered logos, illustration, or chalk art. Right now I'm not working on invites, but that could change in the future.
- Lots more craft shows! It turns out I love the carnie life.
I'm super excited about the changes, and so far The Wild Wander feels nice and homey. I'm going to try to keep up with the blog more as well, with how we make things, lettering tips, and just in general, an honest take on what having a creative small business is like from someone just starting out. I'm hoping future posts will be less wordy and more pretty, but can't make any promises on that front.